Archive for May 2011

Create "AQUA" Logo in CorelDraw

Sunday, May 8, 2011 by chai - Leave a comment


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The word “AQUA” might not sounds familiar as a brand, but it is the most acknowledged mineral water trademark in Indonesia. In fact, most of Indonesian uses the name “AQUA” to every bottled water in the country, although there are a lot of other. Another interesting fact, the idea of bottled water marketing in Indonesia was considered very disadvantaging over the fact that the country is tropical, which means water is not a problem. In fact this product’s actual marketing target was foreign country such as the middle east, but now it is one of the most popular trademark in the country.

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My tutorial of the day is going to explains to you how to make the “AQUA” trademark in a fun and easy step by step mechanism!. This is the actual final result of the tutorial (“AQUA” trademark):

1. First we are going to use these view shapes. Some shapes are the combination of other shapes.

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2. To create ‘Shape 1’, click Elipse Tool on toolbox or press F7. While pressing the Ctrl button, draw a circle just like the image below. Next click Shape Tool then modify the circle till it similar to Shape 1.

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3. You create ‘Shape 2’ by using Polygon Tool, then set its number at 3 on the Points or Sides box on the upper toolbar.

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4. ‘Shape 3’ and ‘Shape 4’ is a created by the combination of ‘Shape 1’ and ‘Shape 2’. First we’ll duplicate and flip ‘Shape 1’ horizontally, click ‘Shape 1’ then click Arrange>>Transformation>>Scale. And then on the sidebar we will have, activate button Horizontal Mirror, then set its number to 1 at the Copies box, finally click the Apply button. Then we’ll have the duplication of ‘Shape 1’. Then sets both of the shapes as the image described.

Next duplicate ‘Shape 2’ by clicking ‘Shape 2’ then press Ctrl+D. Set the result of the duplication as the image described.

Do the same to create ‘Shape 4’.

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5. To create ‘Shape 5’ would require a bit more of your skills. Create the basic form of ‘Shape 5’ by using Polygon Tool (as you can see in the image). Double-Click the object to activate Shape Tool, then press Ctrl+A to select the whole node, then click Convert to Curve on the upper toolbar.
Next make modify each node to have the form of the object that we wanted.

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6. Next we’ll create the text. Create a text as the image below described by using Text Tool. I personally use Britannic Bold font. We’ll cut of the text side to side, create a horizontal line on the text just like the image does. Then click the second object (text and line), and click Back Minus Front on the upper toolbar. Then right click the object, then click Break Curve Apart. That way, we could temporarily move the upper part of the text, and edit its lower part on the next step.

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7. At this point we’ll use Shape 1, 3, 4, and 5 that we’ve created before. Duplicate and set those shapes on the lower part of the text so that it would look like image does. Next click the lower part of the letter “A” including the shapes that it have, then click Weld on upper toolbar. Do the same to the letter “U” while keep the letter “O” just the way it is.

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8. Next we’ll give an outline on the lower part of the letter “A”. Click the lower part of the letter “A”, then click Outline Tool. On the opened Outline Pen window, fill the parameter just the way the image does. Apply the to the other letter.

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9. We will one more time give an outline on the lower part of the letter “A”, but with the different color and density. First duplicate the lower part of the letter “A” that we previously give white outline and change the color of the letter which was blue to grey. Then click Outline Tool, then on the opened window fill the parameter as the image does. Next, press Ctrl+End to move it to the lowest part of the other object. Now, the letter “A” have two outlines, which are white and dark blue. Do the same to the letter “O” and “U”.

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10. Now we start to work on the upper part of the text. First, we’ll give an interactive color to it. Click the upper part of the letter “A”, then click Interactive Fill Tool on toolbox, then fill the parameter on upper toolbar as the image described. Do the same to the other letter.

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11. Next, to put outlines, do the same as the mechanism on point 7 and 8. Make sure the result resemble to the image below.

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12. The last part is to put the upper part of the letter and the lower part of the letter together. Have a nice try.
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Logos From The Armed Force of The Royal Wedding

Saturday, May 7, 2011 by chai - Leave a comment


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Although the royal wedding has passed, but a lot of unique things we can use as inspiration from the biggest wedding event of this century. Here we present a collection of logos from the armed forces involved in the wedding of Prince William and Catherine Middleton.

William and Kate
  


British Army
Irish Guard
Welsh Guard Badge
Royal Navy Logo
Grenadier Guards Badge
Coldstream Guards Badge
Scots Guards Badge
The Princess of Wales's Royal Regiment
Royal Airforce Logo


Household Cavalry Mounted Regiment Badge

The Life Guards of the Household Cavalry Mounted Regiment

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History of Aqua's Logo, The Most Famous Mineral Water Brand in Indonesia

Friday, May 6, 2011 by chai - Leave a comment


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If you are an Indonesian, you must have definitely heard of Aqua (www.aqua.com).  Aqua, is a brand of bottled watered with the biggest sales in Indonesia and is one of the most well known in Indonesia. In fact, it is famous enough that Indonesian refered to the word Aqua to every bottled water no mather what is their brand.
Preview of Aqua's Products

Aqua is produced by Aqua Golden Mississipi in Indonesia since 1973. Not only in Indonesia, Aqua is also for sale in Singapore. In Indonesia, there are 14 factory that produces Aqua. Since 1998, Aqua were also owneb by a multi-national company from France, Danone, which are the result of Aqua Golden Mississippi and Danone company cooperation.

AQUA were iniciated by Tirto Utomo, a Wonosobo local residence who quit his job from Pertamina (Indonesian’s government oil provider) then build a mineral water company. Tirto were highly contributing for the growth of the bottled water business in Indonesia, for as a iniciator ,he has suceeded to introduce the value and the opinion of bottled water business Indonesia.

The History of AQUA’s brand

The shape of AQUA’s logo were made by Eulindra Lim an Indonesian designer who lived in Singapore. On 1973, Tirto Utomo the founder of AQUA, requested Eulindra Lim to createthe brand of his bottled water’s brand. Its main first concept were “puritas” which is the Indonesian for purity.

When the concept were given to Eulindra Lim unexpectedly another briliant idea were porposed. Eulindra stated:”Why are’nt we using AQUA fo the brand’s name?”

There are two reasons of the idea. First, AQUA own a high association to the product of a bottled water which pure water. Yes, in chemistry the word AQUA refers to  pure water. Second, AQUA is easily pronounced and remembered.
The Old Logo of Aqua

Tirto spontaneusly agreed to the idea and the idea of AQUA’s brand design and this design are now very well known, altough there have been a view changes made or even evolutions done till its present condition. The one thing that becomes the biggest strength of AQUA’s brand design is it’s font that seems so unique and allready proven to survive till its present condition and now it has become an unquestionable  identity. We could easily recognize AQUA with its font, just the way we could easily recognize COCA COLA’s  unique font.

The Newest Logo of Aqua
The important lesson from AQUA’s logo is that: when we see the logo design (font design dan its color scheme)  we kept one thing in mind, which is pure water. So, to all of you brand identity desainer, while you are designing a logo, give your client one thing to keep in mind. Just like how Apple with its bite mark, Mercedes with its tripple star, or even Nike with its check mark.
 


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